B.A. Communication & Applied Media Technology

B.A. Communication & Applied Media Technology at Ho Technical University is a degree programme in the Faculty of Applied Social Sciences. It sits within the arts and humanities field. Entry is less competitive than for many other degree programmes, and this page explains what the subject involves and what you can do with it after graduation.

What communication and media technology students study

Programmes of this kind usually combine communication theory with practical media production. You are likely to study how messages are crafted for different audiences, how media organisations operate, and how digital tools are used to create and distribute content. Skills such as writing, editing, interviewing, audio and video production, and social media management are common.

Where this degree can take you

Graduates from communication and applied media technology programmes go into a range of roles. Some work in journalism, producing news for print, broadcast, or online outlets. Others take up public relations and corporate communications positions, helping organisations manage their image. Many find work as content creators, social media managers, media planners, or communication officers in government, non-profits, or private companies.

How competitive entry is

This programme is less competitive to enter than many other degree programmes. That means you are likely to face less intense competition for a place, though you still need to meet the university's entry requirements. It's a good idea to check your WASSCE grades against the published requirements before applying.