B. A (Communication Studies)

The B.A. Communication Studies programme at University of Cape Coast sits within the College of Humanities and Legal Studies. It prepares you for a wide range of careers in media, public relations, and corporate communication. This page explains what the field covers, what you can do with the degree, and how competitive it is to get a place.

What communication studies actually covers

Communication studies programmes typically explore how messages are created, delivered, and understood across different media and contexts. You will likely study journalism, broadcasting, public relations, advertising, digital media, and communication theory. These programmes build strong writing, speaking, research, and critical-thinking skills, as well as practical ability in media production and storytelling.

What you can do with this degree

Graduates of communication studies move into a wide range of roles. Common career paths include journalism and reporting, public relations and corporate communication, advertising and marketing, broadcasting and content production, and social media management. Many also work in government communications, development communication, and event management.

How competitive a place is

Entry to this programme is competitive. That means you will need strong grades in your WASSCE results to earn a place. Because it is a popular field of study, meeting the minimum requirements may not be enough, so it is worth aiming high. You can check whether your own grades qualify and compare your performance with other applicants.