B.A Strategic Communication (Public Relations and Advertising)
University of Education, Winneba · School of Communication and Media Studies
Will you get in?
Meet the minimum pass grades for this level and you will be considered. Enter your WASSCE grades and we will tell you whether you meet the published cut-off for this programme — and every other programme at University of Education, Winneba you qualify for.
Check if you qualifyThe B.A Strategic Communication (Public Relations and Advertising) at the University of Education, Winneba is a degree programme offered by the School of Communication and Media Studies. It sits within the Arts and Humanities and is a less competitive option for SHS leavers interested in media and communication. Here you'll learn how organisations connect with their audiences through both traditional and digital media.
What strategic communication actually involves
Programmes of this kind focus on the planning, creation, and delivery of messages. You'll typically study public relations theory, advertising strategy, media relations, campaign planning, and digital communication. Alongside these, you'll build practical skills in writing for different media, persuasive messaging, research, and evaluating how effective a campaign has been. This is not just about writing adverts — it's about managing an organisation's reputation and building long-term relationships with the public.
What you can do with a PR and advertising degree
Graduates of strategic communication programmes go into a range of roles where speaking well, thinking critically, and understanding audiences are central. Typical destinations include public relations officer, advertising account executive, brand manager, marketing communications officer, media planner, and corporate affairs specialist. The skills you build are useful in any sector — government, non-profits, banks, telecoms, and creative agencies alike. Some graduates also move into digital marketing, content creation, or event management.
How hard it is to get a place
This programme is described as less competitive than many others at the university. That means a wider range of WASSCE results are likely to be considered for admission compared with more competitive programmes. Because the exact aggregate requirements are not published on this page, you should check the University of Education, Winneba admissions office or website to confirm the grades you need.
Entry requirements
SHS backgrounds accepted
Every SHS course of study may apply to this college.
Aggregate needed
University of Education, Winneba publishes a cut-off aggregate for this programme. Run a check to see whether your grades meet it.
Where graduates work
- Public Relations Officer
- Advertising Account Executive
- Brand Manager
- Marketing Communications Officer
- Media Planner
- Corporate Affairs Specialist