B.Tech Marketing Studies

Marketing studies prepares you to understand what people want and how to promote it effectively. This degree from Cape Coast Technical University's School of Business & Management Studies gives you a solid foundation in marketing within a business management context.

What marketing studies covers

Marketing is about understanding consumers, markets, and how to communicate the value of a product or service. Programmes of this kind usually cover market research, consumer behaviour, branding, advertising, digital marketing, and sales management. You build skills in communication, data analysis, creative thinking, and strategic planning – abilities that are useful across almost every industry.

What marketing graduates do

Most graduates go into roles such as marketing executive, brand manager, market researcher, digital marketing specialist, or sales manager. Many work in advertising agencies, consumer goods companies, banks, and telecommunications firms. Some also go on to start their own businesses or pursue further studies in marketing or business management.

How competitive it is to get a place

This programme is less competitive than many other degree programmes at the university. That means you don't need the very highest WASSCE aggregates to be considered, but you still need to meet the general entry requirements for a degree. The exact cut-offs are not published here, so check with the university for their specific subject requirements.