BA Advertising & Public Relations

Advertising and public relations are the two forces that shape how organisations talk to the world. A degree in this field trains you in persuasive writing, strategic communication, and the art of building and protecting a reputation. At Academic City University College, this programme sits within the School of Communication Arts, placing you in a creative environment alongside other media-focused students.

What studying advertising and PR is really like

Most degrees of this kind balance creative thinking with strategic planning. You usually learn how to develop advertising campaigns, write copy for different media, understand consumer behaviour, and measure how well a campaign works. The public relations side covers media relations, event management, crisis communication, and maintaining a positive image for an organisation. Group projects and real client briefs are common, so you graduate with a portfolio of work and experience pitching your ideas.

Where the degree can take you

Graduates of advertising and PR programmes typically go into advertising agencies, public relations consultancies, in-house communication departments, media companies, and digital marketing agencies. Common job titles include account executive, PR officer, brand manager, media planner, social media manager, and communications specialist. Because every organisation needs to manage how it is seen, these skills are in demand across banking, telecom, retail, startups, and government.

How hard it is to get a place

This programme is less competitive than many other degree courses, which means entry is more accessible and your grades will usually not need to be as high as for more competitive fields. However, the level of competition can still change from year to year. Check the published WASSCE requirements for Academic City University College and compare them with your own results to see whether you are eligible.