BA Public Relations Management

The BA Public Relations Management at University of Professional Studies (UPSA) is a degree programme in the Faculty of Information Technology & Communication Studies. It belongs to the field of Business & Management Studies and gives you the skills to manage how organisations relate to the public. Entry to this programme is less competitive than for many other degrees, making it an accessible route into the world of communications.

What Public Relations Management involves

Public Relations Management is a field that combines communication theory with practical skills in writing, media relations, event planning, and stakeholder engagement. On a degree like this, you typically learn how to build and protect an organisation's reputation, design and deliver communication campaigns, and respond to public concerns. PR professionals act as the connection between an organisation and the people it serves — they write press releases, manage social media, organise events, and advise senior leaders on how to communicate effectively. Graduates from these programmes are usually ready for roles that require clear writing, strategic thinking, and the ability to talk to anyone.

How competitive is entry?

Based on the information we hold, this programme is less competitive to get into than many other degree courses. That means the entry requirements are generally easier to satisfy, which can be helpful if your WASSCE grades are not in the top range for more competitive programmes. It is still important to check the specific entry requirements with UPSA, because every applicant needs to meet the basic subject and grade expectations. If you have a genuine interest in communication and business, this programme could be a realistic option for you.