Bachelor of Marketing and Information Technology (Top up)

This top-up degree programme, like others of its kind, is for students who have already completed a relevant diploma or HND. It combines marketing principles with information technology skills, preparing you for roles that need both. Entry is less competitive than many similar programmes, so it is worth considering if your grades are moderate.

The blend of marketing and technology

Programmes of this kind usually blend marketing theory—consumer behaviour, branding, market research—with practical computing skills such as database design, web development, and data analytics. The particular strength of this combination is that it prepares you for roles where understanding customers and understanding technology overlap, like digital marketing, e-commerce management, and customer relationship management. A top-up programme assumes you already have a foundation, so the learning tends to move quickly and build directly on your prior diploma.

How competitive it is to get a place

This programme is less competitive than many other computing or business degrees. It does not have the same high cutoff pressure, but you still need to satisfy the university's published subject requirements. Because the exact grade minimums can change, it is best to check the Ho Technical University website or admissions office for the current WASSCE subject grades needed. If your grades are average, you should not rule this programme out.