Bachelor of Technology in Marketing

The Bachelor of Technology in Marketing at Kumasi Technical University is a degree for students who want to understand how businesses reach and keep customers. It blends business fundamentals with the practical side of marketing, preparing you for work in a wide range of industries. Entry is less competitive than some other business programmes, so your chances depend mainly on meeting the basic requirements.

What a marketing degree actually covers

A marketing degree of this kind typically covers how businesses understand their customers, build brands, run advertising campaigns, and sell products or services. You will also learn about market research, consumer behaviour, digital media, and how to measure the success of marketing activities. Because it is a Bachelor of Technology, the emphasis is often on practical, hands-on learning, so you may work on real projects, case studies, and presentations. This builds skills in communication, creativity, data interpretation, and strategic thinking, all of which are valuable in many workplaces.

How hard it is to get a place

This programme is less competitive than many other business degrees in Ghana. That means if you have the WASSCE passes that Kumasi Technical University requires for admission, broadly speaking you have a reasonable chance of getting in. However, 'less competitive' does not mean automatic entry; you still need to meet the minimum admission requirements. Check the university's official admissions portal or contact the admissions office for the exact subjects and grades needed.

What you can do with it afterwards

Graduates from marketing programmes most often start in roles like marketing officer, brand assistant, or digital marketing executive. You might work for a company managing its advertising and social media, for an agency handling multiple clients, or for a retailer planning promotions. The practical nature of a B.Tech degree can also prepare you for self-employment, giving you skills to market your own business or become a consultant.