BCom Marketing

The BCom Marketing degree at SD Dombo University of Business and Integrated Development Studies is a business programme focused on the principles and practice of marketing. It is designed to prepare you for roles that connect products and services with the people who need them. This page gives you a realistic look at what such programmes involve and where they can lead.

What marketing programmes cover

Marketing programmes typically introduce you to the ways businesses identify customer needs and build lasting relationships with them. You will likely study consumer behaviour, market research, branding, advertising, digital marketing and sales strategy. The aim is to give you both the creative skills to communicate a product's value and the analytical skills to measure what actually works.

What marketing graduates actually do

Most graduates go into roles that involve planning campaigns, analysing markets, managing brands or driving sales. Some work for large companies in a marketing department, while others join agencies that serve many clients at once. Common job titles include marketing officer, brand assistant, digital marketing specialist and market researcher. With experience, many move into marketing management or start their own businesses.

How hard it is to get a place

Entry into this programme is less competitive than many other business degrees. That does not mean the standards are low, rather that you are not fighting for a tiny number of places. If your WASSCE results meet the advertised requirements, you stand a realistic chance of being offered admission. Check the university's official requirements to see if you qualify.