BSc. Business Administration (Marketing/International Business)

The BSc Business Administration with options in Marketing and International Business at Kwame Nkrumah University of Science and Technology is a degree that prepares you for the world of commerce and trade. The programme is part of the College of Humanities and Social Sciences. Entry is highly competitive, so you need strong WASSCE results to secure a place.

What this business administration field covers

Programmes of this kind combine a solid base in business administration with specialised study in marketing and international business. You will typically learn how to analyse markets, understand consumer behaviour, build brands, and plan promotional campaigns. On the international business side, courses often cover global trade laws, export and import procedures, cross-cultural management, and how to enter foreign markets. These skills prepare you for work in any organisation that sells goods or services across borders.

How competitive is entry at KNUST?

Entry into this programme at KNUST is highly competitive. That means the number of places is limited, and you will be competing against very strong WASSCE candidates. To have a realistic chance, you need grades well above the minimum requirements, especially in business-related subjects. If your grades are strong but not in the top range, the same programme at All Nations University is less competitive and may be worth considering. Always check the specific entry requirements on each institution's website.

Where business administration graduates work

Graduates typically go into marketing management, brand management, digital marketing, market research, international sales, export management, and business development. Many work for multinational companies, banks, import-export firms, or consulting agencies. Others start their own businesses or join government and non-profit organisations that promote trade and investment. The combination of marketing and international business skills opens doors across many industries.