Diploma in Electronic Marketing

The Diploma in Electronic Marketing at Kumasi Technical University brings together business and computing. It is designed for SHS leavers who want to work in the fast-moving world of online marketing. The programme sits within the Faculty of Business and is less competitive than many other courses, making it an accessible route into digital commerce.

What electronic marketing programmes usually cover

Electronic marketing, also known as e-marketing or digital marketing, is about promoting products and services using digital channels. Programmes of this kind usually cover online advertising, social media strategy, search engine optimisation, email campaigns, web analytics and consumer behaviour online. You learn how to plan and run marketing that reaches people through websites, mobile apps and social platforms, and how to measure what works.

The skills you will build

Because the field mixes marketing with technology, you will develop both creative and analytical abilities. That includes writing clear copy for posts and adverts, reading data from dashboards to see which campaigns perform well, and managing online communities. This type of programme also tends to strengthen communication and project planning skills, which are useful in many careers.

How hard it is to get a place

Entry to this Diploma at Kumasi Technical University is less competitive than many other programmes. That means your chances of being offered a place are likely to be higher than for more selective courses. However, you should still check the university's published entry requirements to confirm that your own WASSCE grades make you eligible. The final decision depends on your results and the number of applicants.