Diploma in Social and Behavior Change Communication

This Diploma in Social and Behavior Change Communication is offered within the Faculty of Integrated Development Studies at SD Dombo University of Business and Integrated Development Studies. It is a Social Sciences programme that prepares students to use communication for positive social and behavioural change in communities. As a less competitive programme, it offers an accessible entry point into a practical and growing field.

What social and behaviour change communication covers

Social and behaviour change communication, or SBCC, is a practice that uses communication strategies to encourage people to adopt healthier and more beneficial behaviours. Programmes of this kind typically cover behaviour change theories, audience research, message design, community engagement, and monitoring and evaluation. You will learn how to plan, implement, and assess campaigns that address issues like disease prevention, sanitation, family planning, and gender equality.

How hard is it to get a place?

This diploma is less competitive than many other university programmes. That means that if you meet the published entry requirements, you stand a good chance of being admitted. Check the university's specific WASSCE requirements for this programme. If you are interested in communication and development, this is a realistic option to consider.

What you can do with this qualification

Graduates of SBCC programmes usually find work in community development organisations, health promotion agencies, NGOs, and government departments. Typical roles include designing communication materials, organising community outreach, managing social media campaigns, and supporting advocacy efforts. The diploma can also be a stepping stone to a degree in communication or development studies.