B-Tech in Marketing

The B-Tech in Marketing at Sunyani Technical University is a degree programme in the Faculty of Business & Management Studies. It prepares you to understand markets, customers, and how to communicate value, with a strong practical orientation. This is a less competitive programme, so getting a place is more achievable than at many other institutions.

What you will study

Programmes of this kind usually cover the core of marketing: consumer behaviour, market research, branding, digital marketing, sales strategy, and marketing communications. Because it is a B-Tech degree, there is typically a strong emphasis on applying these ideas in real business situations, using data and practical projects. You will also build skills in communication, negotiation, problem-solving, and analysis, which are valuable beyond marketing itself.

How hard it is to get a place

This programme is less competitive to enter than many others. That means your WASSCE grades do not have to be exceptionally high to be considered. If you are interested in business and communication, you have a realistic chance of admission here. Even so, you should check the specific entry requirements with the university to confirm what you need.

Where it can take you

Marketing graduates work in almost every industry. Common roles include marketing executive, brand manager, sales representative, market researcher, digital marketer, and advertising assistant. Many graduates also go on to start their own businesses, because the skills in understanding customers and selling are directly useful for entrepreneurship.