BA. Media and Communication Studies

Kwame Nkrumah University of Science and Technology offers a Bachelor of Arts in Media and Communication Studies within its College of Humanities and Social Sciences. The programme introduces you to the ways media shape public opinion, culture, and politics while building practical skills in communication. Because it is highly competitive, you will need strong academic results to secure a place.

What media and communication studies covers

Programmes of this kind usually explore how media systems work, how news is produced, and how audiences receive information. You will study communication theory, journalism, public relations, advertising, and digital media, alongside practical skills such as writing, editing, and media production. The field also develops your ability to research, analyse, and craft messages for different audiences and platforms.

How competitive is admission?

This programme is highly competitive at KNUST. That means more students apply than there are places, so admission is based on strong WASSCE results and meeting the university's published requirements. If you are considering this programme, aim for high grades across your subjects and check the specific qualifying grades with the university before you apply.

Where you can go after graduating

Most graduates from media and communication programmes find work in journalism, broadcasting, public relations, corporate communications, and advertising. Others go into digital marketing, social media management, event planning, or further study. The blend of practical and analytical skills makes this a flexible degree for a wide range of media-related roles.