Bachelor of Arts in Communication Studies

This degree at Central University's Faculty of Arts and Social Sciences prepares you for work in media, communication, and related fields. As an arts and humanities programme, it focuses on how messages are crafted, delivered, and understood in different contexts. Entry is less competitive than many other university courses, making it an accessible option for many SHS leavers.

What Communication Studies covers

Programmes of this kind usually cover journalism, public relations, advertising, broadcasting, and organisational communication. You will develop skills in writing, speaking, research, and media analysis, learning how to construct a story, manage a brand's image, and communicate effectively with different audiences.

How hard it is to get a place

This programme is less competitive to get into than many others at Central University, and the same is true at other Ghanaian institutions that offer it, such as the University of Media Arts and Communication (formerly GIJ) and Valley View University. That means the WASSCE grades required are typically more attainable, but you should always check the specific entry requirements with the admissions office of each university.

Where this degree can take you

Graduates from communication studies commonly go into media and broadcasting, public relations, corporate communication, advertising, and event planning. You might work as a journalist, PR officer, communications officer, or social media manager. The skills you build also apply to roles in marketing, human resources, and any field where clear communication matters.