Bachelor of Arts in Public Relations with Marketing

The Bachelor of Arts in Public Relations with Marketing brings together two connected areas: how organisations manage their reputation and how they attract customers. At the University of Media Arts and Communication (formerly GIJ), this degree is offered by the Department of Language and Communication Skills. It is a good fit for SHS leavers who want a practical, people-focused qualification in the arts and humanities.

What this programme covers

Programmes of this kind usually blend the principles of public relations – building and protecting an organisation's reputation – with the tools of marketing, such as market research, consumer behaviour and advertising. You will practise writing press releases, planning communication campaigns, managing social media and developing brand messages. Because it sits within Arts and Humanities, there is a strong emphasis on communication, research and analysis rather than only numbers and business administration.

How hard it is to get a place

Entry to this programme is less competitive compared to many other degree programmes at the university. That means your WASSCE results do not have to be the highest in your cohort to be considered. You will still need to meet the university's general admission requirements, so check the specific subjects and grades required in their official prospectus. If your grades are within reach, you have a realistic chance of being offered a place.

Where it can take you

Graduates of PR and marketing programmes go into a wide range of roles. Many work as public relations officers, marketing executives or brand managers in companies, government agencies and NGOs. Others find work in media relations, event planning, digital marketing or corporate communication. The combination of communication and commercial skills is useful in almost every sector.