Bachelor of Arts in Communication Studies (Public Relations)

This degree combines communication theory with practical skills in public relations, preparing you for roles that build and manage relationships between organisations and their audiences. At the University of Media Arts and Communication (formerly GIJ), the programme sits within a department dedicated to media and communication studies. Entry is less competitive than many other degree programmes, so it is a realistic option for many qualified SHS leavers.

What you study in a Public Relations programme

Programmes of this kind usually cover the principles of communication, media writing, research methods, and strategic communication. You learn how to craft messages, manage public opinion, handle crises, and plan communication campaigns. The specialisation in Public Relations adds focus on corporate communication, media relations, event planning, and stakeholder engagement, giving you a mix of writing, speaking, and analytical skills.

How hard it is to get a place

This programme is in the less competitive entry band, meaning it does not demand the very top WASSCE aggregates that some other degree courses require. That said, you still need to meet the university's general admission requirements and any subject-specific grade criteria. Because competition is milder, getting a place is more about meeting the published minimums than beating thousands of applicants for a handful of spots.

Where this degree can take you

Graduates of communication and public relations programmes typically work in media relations, corporate communications, advertising, and event management. Many find roles in companies, government agencies, non-profits, and public relations agencies. The skills you gain in writing, researching, and speaking clearly are also useful in journalism, marketing, and politics, so you are not locked into one career path.