Bachelor of Commerce (Marketing)
University of Cape Coast · College of Humanities and Legal Studies
Will you get in?
You will need better than the minimum pass grades for this level. Enter your WASSCE grades and we will tell you whether you meet the published cut-off for this programme — and every other programme at University of Cape Coast you qualify for.
Check if you qualifyThe Bachelor of Commerce (Marketing) at the University of Cape Coast is a business degree focusing on how organisations understand, reach and keep customers. It equips you with practical skills in market research, branding, advertising and sales. This page explains what the programme involves, what graduates go on to do, and how competitive entry is.
What studying marketing actually involves
Programmes of this kind usually cover consumer behaviour, market research, brand management, digital marketing, advertising and sales strategy. You learn to analyse markets, plan and evaluate campaigns, and communicate persuasively with customers. The work is creative but also data-driven, so you build skills in both communication and analysis.
What marketing graduates do
Most graduates go into roles in business and commerce, working in advertising agencies, retail companies, banks, telecoms, or public sector organisations. Typical jobs include marketing manager, brand manager, digital marketing specialist, market research analyst, advertising executive and sales manager. Many marketing graduates also start their own businesses or move into general management.
How competitive it is to get a place
Admission to this programme is competitive. Similar marketing programmes at Ghana Communication Technology University and Pentecost University are less competitive, so this one is harder to get into by comparison. If you are interested, check whether your WASSCE grades meet the entry requirements, because places are not guaranteed.
Entry requirements
SHS backgrounds accepted
Every SHS course of study may apply to this college.
Aggregate needed
University of Cape Coast publishes a cut-off aggregate for this programme. Run a check to see whether your grades meet it.
Bachelor of Commerce (Marketing) at other institutions
The same programme elsewhere in Ghana, ordered from most to least competitive.
Where graduates work
- Marketing manager
- Brand manager
- Digital marketing specialist
- Market research analyst
- Advertising executive
- Sales manager