BSc E-Commerce And Marketing Management

This degree combines business and marketing know-how with the digital tools that drive online commerce. It prepares you to work in fast-growing e-commerce and digital marketing roles. If you have a Business background from SHS, this is a programme to consider.

What e-commerce and marketing management covers

Programmes of this kind usually combine core marketing principles with the practical side of running an online business. You learn how digital platforms work, how to reach customers through social media and search engines, and how to build and manage an online store. The field also covers customer data, digital advertising, and the logistics of getting products to buyers. Most graduates go into roles where they plan marketing campaigns, manage online sales, or analyse customer behaviour.

How hard it is to get a place

This programme is less competitive to enter than some other degree courses in business and management. That means if you have a Business background from secondary school and meet the university's published entry requirements, you have a reasonable chance of being offered a place. As always, you should check your own grades against the current requirements before applying.