Bachelor of Science in Business Administration (Marketing Option)

This degree from Ghana Communication Technology University's Business School specialises in marketing within a business administration framework. Marketing programmes typically explore how to understand customer needs, build brands, and promote products and services. Entry to this programme is less competitive, and it is open to SHS leavers with a Business background.

What marketing programmes cover

Programmes of this kind usually cover consumer behaviour, market research, branding, advertising, digital marketing, and marketing strategy. You also study the wider business context, including finance, management, and business law, so you can connect marketing activities to overall business goals. The skills you build include analysing customer data, writing campaign briefs, and presenting ideas clearly.

How hard it is to get a place

Getting a place on this programme is less competitive than many other business degrees. GCTU Business School admits students from the Business stream in SHS, and the entry requirements are not as tough as those for highly competitive courses. You still need to meet GCTU's published WASSCE requirements. If your grades are in the qualifying range, you have a good chance of admission. Central University offers the same programme at a similar level of competition.

Jobs you can do with this degree

Most graduates go into marketing and business roles. Typical jobs include marketing officer, brand executive, social media manager, and market research analyst. You might work in advertising agencies, banks, telecoms, retail companies, or non-profit organisations. Some graduates use the business skills they gained to start their own companies or move into sales management.