BTech Marketing

This page explains what a BTech Marketing programme at Accra Technical University involves, how hard it is to get a place, and what you can do with the degree afterwards. It is meant to help you decide whether to apply.

What a marketing degree covers

Programmes of this kind usually teach you how to understand customer needs, build brands, and communicate the value of products or services. Typical subjects include consumer behaviour, market research, advertising, digital marketing, sales strategy, and marketing analytics. You develop skills in communication, creativity, data interpretation, and strategic thinking.

How hard it is to get a place

Entry to this programme is less competitive than many other degree courses at the university. That does not mean it is easy to get in, but rather that you are likely to have a better chance if you meet the basic requirements. You should still check that your WASSCE grades qualify, as the university will publish its specific subject and grade requirements.

What marketing graduates do

Most graduates go into roles where they plan and run marketing campaigns, manage brands, analyse markets, or support sales teams. Common employers include advertising agencies, banks, telecoms companies, retail firms, and non-profits. Some graduates also start their own businesses or work as freelance marketers.