BTech Public Relations with Digital Communication

This degree combines the classic craft of public relations with the practical skills of digital communication, from social media to content creation. It is offered in the Faculty of Business at Accra Technical University and is considered less competitive to enter, meaning you have a real chance of securing a place. In the sections below, you'll find out what the programme covers, how hard it is to get in, and where it can take you.

What a public relations and digital communication degree covers

Programmes of this kind usually teach the principles of public relations: how to build relationships with the media, write clearly for different audiences, manage corporate communications, and handle a crisis. The digital communication part adds practical skills in social media, content creation, and measuring the success of online campaigns. Together, these give you both the strategic thinking and the hands-on ability to manage how an organisation is seen by the public today.

How competitive it is to get a place

This programme is described as less competitive, which means places are generally not as hotly contested as on some other degree courses. You still need to meet Accra Technical University's published entry requirements, so check with the university to see whether your WASSCE grades qualify. If they do, you have a good chance of being admitted. The lower competition does not mean the field is easy, but it does make it a realistic choice if your grades are decent but not excellent.

What you can do after graduation

Graduates typically go into roles that shape an organisation's public image. You might work as a public relations officer, communications manager, or social media manager, writing press releases, organising events, and running digital campaigns. These skills are in demand in government, banks, telecoms, NGOs, entertainment, and many other sectors. Some graduates move into advertising, corporate affairs, or even start their own digital marketing businesses.