Diploma in Business Studies (DBS) (Marketing Option)

The Diploma in Business Studies (Marketing Option) at Koforidua Technical University is a practical business programme that focuses on how organisations reach and serve customers. It is designed for SHS leavers who want to build a career in marketing, sales, or general business. Entry is less competitive than many other university programmes, so you have a good chance if you meet the basic requirements.

What studying business with marketing involves

Programmes of this kind usually combine core business subjects like accounting, management, and economics with marketing-specific topics such as consumer behaviour, market research, advertising, and sales management. You learn how to identify customer needs, plan promotional activities, and build brands. Skills you develop include communication, negotiation, data analysis, and strategic thinking.

How hard it is to get a place

This programme is less competitive than many other courses at the same level. That means if you have the required passes in your WASSCE subjects, your chances of admission are good. Because competition is not intense, it can be a smart choice if you want to study business without the high entry pressure of some other institutions.