HND in Marketing

The HND in Marketing at Kumasi Technical University is a diploma programme in the Faculty of Business. It prepares you for a career in marketing, advertising, sales and related fields. This page explains what the programme usually covers, how competitive entry is, and where the qualification can take you.

What studying marketing involves

Programmes of this kind usually cover consumer behaviour, market research, branding, advertising, and sales management. You will learn how to understand what customers want, how to communicate a product's value, and how to build lasting relationships with markets. The skills you build include clear communication, analytical thinking, creativity, and strategic planning.

How hard it is to get a place

This programme is less competitive than many others at the university. That means places are more accessible, and your chance of getting in is relatively good if you meet the published entry requirements. Check the specific grades needed with Kumasi Technical University directly.

Where a marketing diploma can take you

Most graduates go into marketing departments of companies, advertising agencies, sales teams, or start their own businesses. You could work in any sector where products or services need to reach the public. The diploma also gives you a foundation for further study if you want to specialise later.