HND Marketing Studies

This diploma programme introduces you to the practical side of marketing: how organisations communicate with customers, build brands, and sell products and services. It is offered by the School of Business & Management Studies at Cape Coast Technical University and is aimed at students who want to move quickly into business roles.

What marketing studies actually covers

Programmes like this usually cover the basics of marketing theory and practice: understanding consumer behaviour, carrying out market research, designing advertising and promotional campaigns, and managing sales channels. You also learn how brands are built and how digital tools are used to reach audiences. The skills you build include written and spoken communication, data analysis, creative thinking, and the ability to plan and run campaigns.

How hard it is to get a place

This programme is described as less competitive to enter. That means it is generally easier to get into than more competitive business programmes, but you still need to meet the entry requirements set by the university. If your grades meet the published requirements, you have a realistic chance of being offered a place. Check your WASSCE results against the specific subject requirements to confirm.