B.Sc. Business Administration (Marketing)

The B.Sc. Business Administration (Marketing) at Pentecost University is designed to prepare you for a career in the fast-moving marketing industry. As part of the Faculty of Business Administration, this programme focuses on understanding consumer behaviour, building brands, and leading marketing strategy. You will learn how to plan and execute marketing campaigns that drive business growth.

What studying marketing involves

Programmes of this kind typically cover consumer behaviour, market research, brand management, digital marketing, advertising, and sales management. You will develop analytical skills to interpret market data, creativity to design compelling messages, and strategic thinking to position products effectively. Group projects and case studies are common, giving you practical experience in solving real marketing challenges.

How competitive is entry?

Entry into this programme at Pentecost University is less competitive compared to similar programmes at other institutions. For instance, the same field at Kwame Nkrumah University of Science and Technology is highly competitive, while at All Nations University it is also less competitive. This means you have a better chance of gaining admission with your WASSCE grades, but you should still check that you meet the subject requirements and consult the university for specific entry details.

Where a marketing degree can take you

Graduates of marketing programmes typically work in both the private and public sectors. Many start as marketing officers, sales representatives, or brand assistants, and can progress to roles such as brand manager, marketing manager, or digital marketing specialist. Other common paths include market research, advertising, and public relations. The skills you build are versatile, using you to work across industries such as retail, telecommunications, banking, and non-profits.