Bachelor of Business Administration in Marketing

This degree programme at All Nations University's School of Business focuses on marketing within the broader field of business administration. It prepares you for roles in advertising, brand management, market research, and sales. The programme is less competitive to get into than many other business degrees, so your WASSCE results may be enough if you meet the university's basic requirements.

What a marketing degree actually involves

Programmes of this kind typically mix business fundamentals such as accounting, finance, and management with specialised marketing modules like consumer behaviour, advertising, digital marketing, and market research. You learn how to understand what customers want, how to communicate the value of a product or service, and how to measure the impact of marketing campaigns. Most courses include group projects and case studies to build practical problem-solving skills.

How competitive is entry to this programme?

This programme is classified as less competitive to get into. That means your chances of admission are higher than for more competitive programmes such as medicine or law. For comparison, the same programme at Valley View University is also less competitive. However, you should still check with All Nations University for the specific WASSCE subjects and grades required, as each institution sets its own entry criteria.

Where a marketing degree can take you

Most graduates start in roles such as marketing assistant, sales executive, or brand coordinator. With experience, many move into brand management, digital marketing, market research, or advertising account management. Marketing skills are also valuable in any business that needs to attract and retain customers, so some graduates go into general management or start their own businesses.