Bachelor of Business Administration in Marketing
Valley View University · Center for Adult and Continuing Education
Will you get in?
Meet the minimum pass grades for this level and you will be considered. Enter your WASSCE grades and we will tell you whether you meet the published cut-off for this programme — and every other programme at Valley View University you qualify for.
Check if you qualifyThe Bachelor of Business Administration in Marketing at Valley View University is a practical business degree focused on understanding customers and driving sales. It is offered through the university's Center for Adult and Continuing Education, making it a flexible option for SHS leavers and working students alike.
What a marketing degree covers
A marketing programme like this one is built around the core question of how organisations attract and keep customers. You will typically study consumer behaviour, market research, digital and social media marketing, advertising, branding, and sales management. Alongside these topics, you build skills in communication, data analysis, and strategic planning that are valuable across many fields.
How hard it is to get a place
Entry to this programme is less competitive than many other business degrees, meaning your chances of admission are reasonable if you meet the published requirements. You will need to check Valley View University's specific academic criteria for the BBA Marketing degree, including any required WASSCE subjects. The same programme at All Nations University is also less competitive, giving you another option in Ghana.
What marketing graduates actually do
Most marketing graduates go into roles where they help brands connect with customers. This includes work in advertising, market research, digital marketing, social media management, and sales. You could also use the degree to start your own business or move into general management, since marketing teaches you how to understand what people need and how to reach them.
Entry requirements
SHS backgrounds accepted
Every SHS course of study may apply to this college.
Aggregate needed
Valley View University publishes a cut-off aggregate for this programme. Run a check to see whether your grades meet it.
Bachelor of Business Administration in Marketing at other institutions
The same programme elsewhere in Ghana, ordered from most to least competitive.
Where graduates work
- Brand management
- Digital marketing
- Market research
- Advertising
- Sales management
- Public relations