BBA Marketing

Marketing connects businesses with the people they serve. A BBA Marketing degree develops skills in consumer insight, promotion, and data-driven decision making. Valley View University offers this programme through its School of Business.

What marketing programmes cover

A BBA Marketing programme focuses on understanding customers and managing the exchange between a business and its market. Coursework usually covers consumer psychology, market research, segmentation and positioning, advertising, public relations, digital marketing and sales strategy. Students develop analytical skills for reading market data and creative skills for crafting campaigns that reach the right audience.

How hard it is to get a place

At Valley View University, the BBA Marketing degree is less competitive than many other programmes, which means admission is generally more attainable for applicants who meet the university’s entry requirements. The same programme is also considered less competitive at Academic City University College, Christian Service University College, Methodist University, and University of Education, Winneba. Because each institution publishes its own entry criteria, you should confirm with the admissions office whether your WASSCE results are eligible.

Where marketing can take you

Graduates typically enter roles in advertising, brand management, market research, sales and digital media. Employers value the mix of communication and analytical skill that marketing degrees build, and work can be found in banks, telecoms, manufacturers, retailers, agencies and the non-profit sector. Some graduates become self-employed consultants or entrepreneurs.