BBA Human Resources / BBA Marketing/ BBA Logistics and Supply Chain

The BBA in Human Resources, Marketing, and Logistics and Supply Chain at the University of Education, Winneba is a business degree that prepares you for working with people, customers, and supply chains. It is run by the School of Business and open to students from Business and General Science SHS backgrounds. As a less competitive programme, it is a more accessible route into business studies than many other options.

What this business degree covers

A Bachelor of Business Administration gives you a broad understanding of how organisations run. At UEW, you can specialise in Human Resources, Marketing, or Logistics and Supply Chain. Human Resources focuses on recruiting, training, and supporting staff. Marketing is about understanding customers and promoting products or services. Logistics and Supply Chain deals with moving goods from suppliers to buyers, including warehousing and distribution. All three paths build skills in communication, problem-solving, and business decision-making that apply across many industries.

How competitive is entry?

The University of Education, Winneba rates this programme as less competitive. That means the entry bar is lower than for some other business degrees, so strong but not exceptional WASSCE results can be enough. The School of Business accepts students from Business and General Science backgrounds, so if you studied either of those at SHS, you are eligible to apply. To be sure your grades meet the standard, check the specific subject requirements on the university's website or call their admissions office.

What you can do after graduation

Graduates of these specialisations move into different but related roles. HR graduates often work as human resources officers, recruitment coordinators, or training and development staff. Marketing graduates become marketing executives, brand assistants, or sales officers. Logistics and supply chain graduates take jobs as logistics coordinators, procurement officers, or warehouse managers. The broad business foundation also supports postgraduate study or starting your own business.