BBA Marketing

The BBA Marketing programme at Christian Service University College's School of Business introduces you to the world of marketing. You will learn how organisations understand customers, build brands, and communicate value. Entry is less competitive than many business programmes, so it is worth applying if you meet the requirements.

What marketing programmes cover

Marketing programmes of this kind usually cover consumer behaviour, market research, advertising, digital marketing, sales, and branding. The core idea is learning how to identify what people want, and how to communicate a product or service to them effectively. As a marketing student, you also build practical skills in communication, analysis, critical thinking, and teamwork. These are transferable skills that suit a wide range of jobs beyond marketing itself.

What marketing graduates do afterwards

Most graduates go into roles such as marketing executive, brand manager, digital marketing specialist, or market researcher. Employers include advertising agencies, corporate marketing departments, banks, telecoms, NGOs, and creative agencies. Others move into sales, public relations, or start their own businesses. The common thread is understanding customers and guiding how the organisation presents itself to the public.

How hard it is to get a place

Admission to this programme is less competitive than for many other business degrees. This means that, compared with some popular programmes, you have a better chance of getting in with your WASSCE grades. Please check the university's published admission requirements to see whether your specific grades qualify. The admissions office can also help you confirm your eligibility.