BBA Marketing

This degree programme, offered by the School of Business at Academic City University College, introduces you to the world of marketing—from understanding customer behaviour to creating campaigns that persuade and inform. It is designed to prepare you for roles in business, communications, and brand management.

What marketing programmes usually cover

Programmes of this kind typically introduce the principles of marketing: how to identify target audiences, research markets, develop products or services, set prices, and build distribution channels. You will also study consumer behaviour, advertising, branding, and digital marketing, and you will practise communicating clearly and persuasively. Most courses include practical projects where you design a marketing plan or campaign, building skills in analysis, creativity, and teamwork.

How competitive entry is

This programme is described as less competitive, which means it is easier to gain a place than on many other business degrees. That said, you still need to meet the general admission requirements for the School of Business, and your grades will be reviewed. Because the programme is not as heavily oversubscribed, applicants with solid WASSCE passes have a good chance. If you are unsure whether your results qualify, check with the admissions office directly.

Where a marketing degree can take you

Marketing graduates are needed in every industry that sells a product, service, or idea. Common entry roles include marketing assistant, digital media coordinator, sales representative, and market research assistant. With experience, people move into positions like brand manager, marketing manager, advertising account executive, or head of social media. The degree also provides a foundation for further study in business or specialised marketing fields.