B. Sc. Marketing and Entrepreneurship
Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development · Management Education
Will you get in?
Meet the minimum pass grades for this level and you will be considered. Enter your WASSCE grades and we will tell you whether you meet the published cut-off for this programme — and every other programme at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development you qualify for.
Check if you qualifyThe B.Sc. Marketing and Entrepreneurship at Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development (AAMUSTED) is a degree programme that prepares you for careers in business, marketing, and self-employment. It is offered in Kumasi on a full-time basis. This page explains what the programme typically covers, how entry compares with other degrees, and where it can lead.
What marketing and entrepreneurship covers
Programmes of this kind combine the practical skills of marketing — understanding customers, running campaigns, and building brands — with the mindset needed to start and grow a business. You will typically learn how to research markets, develop pricing and promotion strategies, manage customer relationships, and write business plans. Because entrepreneurship is in the title, expect modules that explore how businesses launch, raise money, and survive in competitive markets.
How hard it is to get a place
This programme is described as less competitive than many other business degrees. That does not mean you can ignore your grades — you will still need to meet the university's minimum WASSCE requirements for admission. What it does mean is that, compared with more popular business programmes, you stand a better chance of securing a place if your grades are average. You can check the specific subject requirements for the B.Sc. Marketing and Entrepreneurship at AAMUSTED by contacting the admissions office.
What you can do after you graduate
The combination of marketing and entrepreneurship prepares you for two broad paths. You can join an existing organisation as a marketing professional, working in areas like digital marketing, brand management, sales, or market research. Alternatively, you can use what you have learned to start your own company or take over a family business, bringing real marketing knowledge to your own venture. Many graduates eventually become business development managers, marketing managers, or successful owners of small and medium enterprises.
Entry requirements
Subject requirements
Kumasi, Full-Time
SHS backgrounds accepted
Every SHS course of study may apply to this college.
Aggregate needed
Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development publishes a cut-off aggregate for this programme. Run a check to see whether your grades meet it.
Where graduates work
- Marketing Executive
- Brand Manager
- Business Development Manager
- Digital Marketing Specialist
- Market Research Analyst
- Entrepreneur / Small Business Owner