BA Business Studies (General Option)

The BA Business Studies (General Option) at Wisconsin International University College is a degree programme in business and management studies. Programmes of this kind give you a broad grounding in how organisations operate, from finance and marketing to people management and strategy. It is designed to prepare you for a wide range of roles in the private, public and non-profit sectors.

What business studies covers

A programme like this typically covers the core areas of business: management principles, marketing, accounting and finance, economics, and organisational behaviour. You also build practical skills in communication, problem-solving, data analysis and teamwork. Because this is the general option, the curriculum tends to be broad, allowing you to explore different aspects of business before deciding on a direction.

How competitive is entry

This programme is less competitive than many others. That means meeting the general WASSCE entry requirements for university should give you a realistic chance of being offered a place. It is still important to apply early and check the current requirements with the admissions office.

What you can do with the degree

A business studies degree opens many doors. Graduates commonly go into management, marketing, finance, human resources, operations, or start their own businesses. The broad training also helps if you want to continue to postgraduate study in business, economics, or related fields.