BA Business Studies (Marketing Option)

The BA Business Studies (Marketing Option) at Wisconsin International University College is a degree programme in the School of Business that centres on marketing within a broader business education. Marketing touches every part of how organisations connect with customers, from understanding their needs to building lasting loyalty. Entry to this programme is less competitive than many business degrees, so if you have a genuine interest in marketing and decent WASSCE grades, it is a realistic option to consider.

What marketing as a field actually covers

Marketing is much more than advertising or selling. A marketing-focused business programme usually covers consumer behaviour, market research, branding, digital marketing, pricing, and distribution. It teaches you how to spot opportunities, segment audiences, craft persuasive messages, and measure the impact of campaigns. You build skills in communication, data analysis, creativity, and strategic thinking — all of which transfer easily across industries.

How hard it is to get a place

This programme is classified as less competitive to enter, meaning it is not as difficult to get into as more selective business degrees. Fewer applicants fight for each place, so your chances are better if your grades meet the university's general requirements. It is still a degree-level programme, so you should confirm that your WASSCE results match the entry criteria listed by Wisconsin International University College.

Where a marketing degree can lead

A marketing degree gives you a broad toolkit that works across sectors — from banks and telecoms to NGOs and retail. Typical starting jobs include marketing officer, brand assistant, and sales representative. With a few years of experience, graduates move into marketing management, brand consulting, digital marketing strategy, and business development roles. Some also go on to further study in marketing, business administration, or related fields.