Bachelor of Science in Business Administration (Marketing)

The BSc in Business Administration (Marketing) at Central University's Central Business School prepares you for a career in understanding customers and growing businesses. The programme sits within business and management studies, and it is open to SHS graduates from both Business and General Science tracks. Entry is less competitive than many other business degrees, so your grades can qualify even if they are not the highest.

What marketing programmes actually cover

In a marketing-focused business administration degree, you typically study how organisations identify and satisfy customer needs. You will learn about consumer behaviour, market research, brand building, digital advertising, pricing, and sales strategy. The course also develops practical skills such as clear communication, data analysis, and creative problem-solving that transfer well across many industries.

How competitive is entry to this programme?

Admission to this degree is less competitive than many others, which means more applicants are likely to qualify. The Central Business School admits students from both Business and General Science backgrounds, so you are not restricted to one track. However, you must still satisfy the university's published entry requirements, so check those before you apply.

Where a marketing degree can lead

Most graduates with a marketing specialisation move into roles that connect a company with its customers. Common entry points include brand management, digital marketing, market research, advertising, public relations, and sales. The skills you develop also open doors in sectors such as retail, media, tourism, and entrepreneurship, and you can always build on the degree with further study in business or marketing.