BBA (Marketing/International Business)

This degree combines marketing and international business, preparing you to work across borders and markets. It suits a Ghanaian SHS leaver interested in how businesses grow, build brands, and trade globally. The programme is offered at KNUST's Obuasi Campus and is competitive to enter.

What this programme covers

A BBA in Marketing and International Business typically blends core business disciplines with specialised study in consumer behaviour, market research, branding, global supply chains, and cross-cultural negotiation. You develop practical skills in analysing markets, communicating value, and making strategic decisions for companies operating internationally. Most programmes of this kind also include group projects and case studies, helping you learn how real businesses compete in global markets.

How competitive the entry is

Entry to this programme is competitive. The Obuasi Campus accepts SHS leavers with backgrounds in Business, General Science, and Home Economics. As with any competitive programme, strong grades in your relevant subjects will improve your chances. You can check whether your own grades qualify by reviewing KNUST's published requirements or contacting the admissions office. For comparison, the same programme is also offered at KNUST's main campus and is equally competitive, while Academic City University College runs a less competitive version.

What you can do after graduation

Graduates of marketing and international business programmes typically go into roles that connect companies with customers and global partners. You might work in brand management, export and trade, sales, or business development. Some graduates also build careers in market research, advertising, or international logistics. The combination of marketing and international exposure is useful in Ghana's growing trade links and in multinational companies operating across West Africa.