BSc Business Administration (Marketing)

This degree focuses on the marketing side of business administration. Programmes of this kind typically cover consumer behaviour, market research, branding, advertising, and sales. You will also learn how businesses plan and manage their marketing to reach customers effectively.

What a marketing degree actually covers

Programmes in marketing usually start with core business topics and then focus on marketing-specific skills. You will explore why consumers buy things, how to research markets, and how to create brands, advertisements, and sales strategies. Many programmes also touch on digital marketing, customer relationships, and how to measure whether a campaign worked.

How hard it is to get a place

At Ghana Baptist University College, this programme is less competitive than at some other universities. Entry is not as difficult as at KNUST, where the same programme is highly competitive, but you will still need to meet the general requirements for a business administration degree. All Nations University offers the programme with a similar level of competition, so if your WASSCE grades are solid, you have a good chance of securing a place here.