Diploma in Public Relations

The Diploma in Public Relations at Ghana Baptist University College is offered through the Business School. It introduces you to the practice of managing communication between an organisation and its publics. Entry is less competitive, making it a realistic option for many SHS leavers.

What public relations is about

Public relations programmes of this kind usually cover how organisations build and maintain relationships with the people who matter to them: the media, customers, employees, investors, regulators and the wider community. You study communication theory, writing for different audiences, media relations, event management, and how to handle reputational crises. The aim is to give you practical skills in writing press releases, preparing speaking notes, organising publicity events, and monitoring what is said about an organisation.

How hard it is to get a place

Entry to this diploma is less competitive, which means you are not fighting for a handful of places against a huge applicant pool. Because the university does not publish a fixed cut-off aggregate, the best way to know if your WASSCE results qualify is to ask the admissions office directly. In general, programmes at this level are more accessible than degree programmes, so if you have met the basic requirements for diploma study, your chances are strong.

What you can do with this diploma

Most graduates of public relations diplomas go into roles that involve managing communication between an organisation and its publics. Common entry points include public relations officer, communications assistant, media relations coordinator, events officer, and corporate affairs officer. The skills you build in writing, media liaison, and event planning also transfer well to marketing, advertising, and political communication.