Diploma in Public Relations

The Diploma in Public Relations at Accra Technical University is a business-focused programme that prepares you for careers in communication and reputation management. It sits within the Faculty of Business and is designed for SHS leavers who want to build a professional path in public relations, media, and corporate communications.

What studying public relations involves

Programmes of this kind usually cover communication theories, media writing, public speaking, and the workings of the press and broadcast media. You will learn how organisations build and protect their reputation, how to handle the media, and how to plan campaigns for products, services, or causes. Many courses also include practical work such as drafting press releases, organising events, and managing social media accounts. The skills you build are in clear writing, persuasive speaking, and relationship management.

How competitive entry is

Entry is less competitive than for many other programmes in business and management. That means that if you meet the published requirements, you have a good chance of being offered a place. Places are not guaranteed, but the demand for this diploma is not as high as for some other honours programmes. The same programme at other institutions in Ghana is also less competitive, including at Ghana Baptist University College, Ghana Communication Technology University, and the University of Professional Studies. You still need to present your WASSCE results and follow the application process at Accra Technical University.

Where the diploma can lead

With a diploma in public relations, you can work in corporate communications, media relations, or event management. Graduates often start as PR assistants, communications officers, or media liaison officers in companies, government agencies, NGOs, and PR firms. The diploma also gives you a foundation to advance to higher education in public relations or related fields, if you wish.