Diploma in Public Relations

The Diploma in Public Relations at Ghana Communication Technology University sits within the GCTU Business School and the field of Business & Management Studies. It is a less competitive programme for SHS leavers with a Business background, offering a route into a communication-focused career. This page explains what public relations programmes typically cover and what graduates go on to do.

What public relations programmes cover

Programmes of this kind usually cover the principles of communication between organisations and their audiences. You learn how to craft press releases, plan campaigns, manage reputations, and build media relationships. The field mixes business strategy with writing and speaking skills, and graduates typically become strong communicators who can work across many industries.

How hard it is to get a place

This diploma is less competitive than many other programmes, so a place is realistically within reach if you have the required background. The GCTU Business School admits SHS leavers from a Business stream, and similar programmes at other Ghanaian universities are also less competitive. No cut-off aggregate is published here; check your own WASSCE grades against the institution's published requirements.

Who should apply

If you enjoy writing, meeting new people, and following the news, this field offers a range of possibilities. Public relations roles suit students who like explaining ideas clearly and who want a career that blends creativity with practical business goals. Because entry is less competitive, it is also a sensible option for students whose grades may not be high enough for more competitive programmes.