Diploma in Business Studies (Marketing Option)

The Diploma in Business Studies (Marketing Option) at Sunyani Technical University gives you a focused education in how businesses market and sell their products. Delivered by the Faculty of Business & Management Studies, it combines business fundamentals with the hands-on skills used in marketing roles. It is less competitive to get into than many degree programmes, so it is a realistic option for many SHS leavers.

What marketing diplomas cover

Programmes of this kind usually combine broad business principles with specialist marketing modules. Expect to study how to identify customer needs, segment markets, build brands, design advertising campaigns, and use digital tools like social media and web analytics. You will also touch on pricing, distribution, and how to sell effectively. Alongside the marketing focus, you will normally cover basic management, business communication, and financial literacy, giving you a well-rounded understanding of how businesses operate.

Skills you'll develop

By the end of the programme, you should be able to plan a marketing campaign from research through to execution, write clear promotional copy, and present ideas to clients or managers. You will build confidence in using marketing tools and interpreting customer data to guide decisions. These skills are useful across industries, from banks and telecoms to retail, manufacturing, and non-profits.

Getting a place: how competitive is it?

Entry to this diploma is less competitive than for many degree programmes at Sunyani Technical University. That means your WASSCE grades are more likely to gain you a place, provided you meet the published minimum requirements. The same is true at Koforidua Technical University and SD Dombo University of Business and Integrated Development Studies, where the same programme is also less competitive. Check your grades against the official entry criteria to be sure.