Diploma in Marketing

The Diploma in Marketing at Accra Technical University is a business programme that prepares students for the practical side of promoting goods and services. It sits in the Faculty of Business and is a less competitive option for SHS leavers who want to enter the marketing field without a degree-level entry requirement.

What marketing programmes actually cover

Programmes of this kind usually introduce you to the core ideas behind marketing: understanding what customers need, how markets are segmented, and how to position a product or service. You will typically learn about market research, consumer behaviour, advertising, branding, digital marketing, and sales techniques. The focus is on practical skills — how to plan a campaign, analyse a market, and communicate with different audiences.

How hard it is to get a place

This diploma is less competitive than many other university programmes, which means your WASSCE grades do not need to be as high as they would for, say, nursing or engineering. That does not mean it is easy — you still need to meet the basic entry requirements, such as passes in relevant subjects. If your grades are moderate but you are genuinely interested in business and marketing, this is a realistic option to consider.

Where a marketing diploma can take you

A diploma in marketing opens the door to entry-level jobs in sales, advertising, retail, and communications. Graduates often start as marketing assistants, sales representatives, or brand associates. With further study or experience, you can move into areas like digital marketing, market research, or marketing management. The skills you build — understanding customers and communicating clearly — are useful in nearly any industry.