BSc Marketing

Radford University College · Faculty of Business Science

Degree Business & Management Studies Less competitive

Will you get in?

Meet the minimum pass grades for this level and you will be considered. Enter your WASSCE grades and we will tell you whether you meet the published cut-off for this programme — and every other programme at Radford University College you qualify for.

Check if you qualify

BSc Marketing at Radford University College is a business degree that prepares you for the fast-moving world of brands, consumer behaviour, and communication. It is a less competitive programme to enter than similar degrees at some other Ghanaian universities, but still gives you the practical skills employers look for.

What marketing programmes cover

A marketing degree is about understanding people as buyers and building strategies that connect them with products, services, or ideas. Courses typically cover consumer behaviour, market research, branding, advertising, digital marketing, and the principles of sales and communication. You learn to analyse markets, plan campaigns, use data to make decisions, and speak to customers through the right channels.

How hard it is to get a place

This programme is less competitive than marketing degrees at KNUST or the University of Cape Coast, which means a place is generally more accessible if you meet the academic requirements. Other institutions like Academic City, Accra Technical University, and All Nations are also less competitive options. Your WASSCE grades need to satisfy the university's basic requirements for business programmes, so it is worth checking that you qualify before applying.