BSc. Marketing

Marketing is the discipline of understanding customers and creating, communicating, and delivering value. The BSc Marketing programme at the University for Development Studies (UDS) equips students with the skills to plan and execute marketing strategies in a fast-changing business world. This degree is a practical choice for students who want a career in business that combines creativity with analysis.

What marketing really involves

Programmes of this kind usually cover consumer behaviour, market research, branding, digital marketing, and sales management. You learn how to identify what people want, how to price and promote products, and how to build lasting relationships with customers. The skills you build — communication, data analysis, creativity, and strategic thinking — are useful in almost every industry.

How competitive is a place?

Entry to this programme at UDS is less competitive than at some other universities. For example, the same programme at Kwame Nkrumah University of Science and Technology is highly competitive, and at the University of Cape Coast it is competitive. That means your WASSCE grades do not have to be as high to secure a place at UDS, though you still need to meet the university's published entry requirements. If your grades are moderate but you are serious about a marketing career, this is a realistic option worth applying for.

What you can do afterwards

Graduates of marketing programmes typically go into roles such as brand manager, marketing executive, sales manager, market researcher, or digital marketing specialist. Many also work in public relations, advertising, or as entrepreneurs running their own businesses. In Ghana, companies in banking, telecommunications, retail, and manufacturing all need people who understand how to reach and keep customers.